Communications & Client · Luxury Retail
Brand storyteller in luxury retail.
I turn brand stories into measurable results, from editorial copy and campaign content to press, events and client experience. With hands-on experience across media, PR, events and high-jewelry product for a Vietnamese luxury maison, I move comfortably between creative instinct and the performance numbers behind it - with a sharp aesthetic eye and the discipline to run many projects at once.
A communications and client professional with hands-on experience across media, PR, events and digital for a Vietnamese luxury jewelry house. I shape campaign content and brand storytelling, support press and celebrity liaison, and run end-to-end event and photoshoot logistics, with data-driven content that has reached audiences in the tens of millions.
Organized, detail-oriented and discreet, with a strong aesthetic eye and a proven ability to manage multiple projects at once in a luxury retail environment.
95M+
Views
paid & organic, 6 months
22M+
People reached
across FB, TikTok, IG
227
New client leads
from the Tết campaign
290%
Peak campaign KPI
of target, Oriental Vol.3
60+
High-jewelry pieces
written for the CAO launch
Figures from the CAO Fine Jewelry social and website launch, Sep 2025 - present.
One brand at a time - the full story of what I did, and what it moved.
01 Brand & Content Marketing Executive · Sep 2025 - Present
PNJ Group · Vietnamese luxury jewelry
Brand storytelling, paid social, PR and high-jewelry product for a heritage Vietnamese maison.
02 Brand Marketing Intern · Aug 2024 - Apr 2025
Amorepacific Vietnam · Beauty
Event marketer, UGC community builder and in-house TikTok creator for a Korean haircare brand.
Sep 2025 - Present
Vietnamese luxury jewelry
PNJ Group · CAO Fine Jewelry
Aug 2024 - Apr 2025
Beauty
Amorepacific Vietnam · mise en scène
Jul 2023 - Mar 2024
Event & communications agency
Fision Event & Communication
Campaign content & activation, media and creative agency coordination, performance tracking and insight.
Press liaison, brand write-ups and press materials, coverage tracking, gifting and loan logistics, and working with print-press editors on jewelry features to safeguard content accuracy and product visuals.
Pop-ups, press events and shoots, proposal decks, vendor sourcing, on-ground support and inventory, managing high-value jewelry end to end and ensuring every piece looks flawless when worn by models and celebrities, on set and at events.
Partnering with the media agency on campaign data and KPI tracking (reach, engagement, ROAS) to turn numbers into sharper content and smarter spend.
Mentored the second runner-up candidate. MaC FTU.
Active member · Top 21, LET’S ON AIR 2022 (Social Video).
Volunteer English tutor.
An active and dedicated member of Margroup’s Communication team, Thao Nhi brings genuine passion to every task. Her content carries a unique touch and deeply connects with the audience.
Quang Toi Content Marketing Executive, Con Cưng Corporation · Former Communication Manager, Margroup Tina is a passionate and dedicated person who always puts her heart into everything she does to deliver the best quality in her work. Besides that, she is very nice and thoughtful, always considerate of others, which helps create balance and makes collaboration easier.
Minh Hieu Graphic Designer, Amorepacific · mise en scène team Luxury lives in the details. If that’s the world you’re building, I’d love to be part of it: for a role, a collaboration, or a conversation.
Available for new opportunities